Copywriting Case Study – Frontis Consulting


The Project

Michele was redeveloping her website and had a framework planned, she just needed the right words to explain her business to her customers. 

She wanted to give her prospective clients a place to discover more about her consulting business and articulate exactly what her services were.

The Approach

After a discovery call, Michele sent over her resume, her LinkedIn information and a chunk of information about the work she does, the types of projects she had been involved in and the message she wanted to send to her potential clients.

The Result

Michele now has a fresh website which is populated with engaging copy. 

It’s very easy for her clients to understand exactly which services she offers and read case studies that showcase her achievements.

“A mutual contact recommended Danielle, and through her writing, she has transformed my website. Although I have been a professional engagement and change practitioner, I was not able to articulate my own story.

Through Danielle’s writing, site visitors can understand the problems I solve and the difference I make. Frontis consulting now has a bold and confident voice.

If you are looking for a writer to improve your story through better writing, I highly recommend Danielle. Working with Danielle was easy; she is engaged with client challenges and works to capture essential messages.”

Michele Barry, Frontis Consulting