Danielle Norton
Copywriter
Need an article for your trade magazine or newspaper? I can interview your sources and write it for you.
Got your thoughts out onto the page but need someone to shape them into something that will engage your readers?
Written an email, a speech or an article and you need an expert to proofread it? That’s my dream job.
From blog posts to web copy to feature articles, you know you need words to tell your brand’s stories and build a strong online presence.
Let me help you tell your story.
I am a copywriter and a widely published travel writer.
My articles have been published in:
- Escape
- The Age (SMH)
- Australian Traveller
- International Traveller
- The Women’s Weekly
- Pacific Island Living
- Jetstar Magazine
- Island Spirit
- Good Food
- Delicious.
- Kidspot
My extensive background in education (I’ve been teaching English, Literature and Literacy to secondary students for over two decades) has made me an expert in the finer points of the English language. I have a deep understanding of how to write for a range of different audiences. I write copy that is succinct, error free and engaging.
I have an Arts degree in Literature, Anthropology and Philosophy, a Diploma in Education and a post graduate certificate in Children’s Literature. This broad academic experience has honed my skills for analysing information and presenting ideas in a range of different formats, purposes and people.
Follow me @daniellestorywriter and see where I go next.
If you don’t have a website, you don’t have a business.
The first thing a potential customer does is go straight to your website. They want to learn about the services you offer and see some examples or case studies of the work you’ve done. They’ll read your testimonials to reassure themselves that you are the right person to help them.
I can help you:
- Communicate your value to your prospects
- Write a Profile or an About Us page that makes you look great
- Communicate your message clearly
- Get your website visitors to react
- Writing informative and creative blog posts that will have your customers tuning in
- Come up with entertaining blog topics that you can write yourself
- Proofread and edit the blogs you have written
- Research into your competitors
- Two rounds of revisions
- Professional proofreading
- An introduction of the client and their problem (i.e. Why they came to you)
- A description of the way you solved their problem
- The result that the client achieved
As a travel and features writer I have written hundreds of articles about people, businesses, tourism and travel destinations.
My work has been published in:
The Age/Sydney Morning Herald
The Herald Sun (Escape)
Good Food,
Delicious
Explore (ACM)
Australian Traveller
International Traveller
Jetstar Magazine,
Avalon Magazine
Pacific Island Living
Island Spirit
Trinity College Magazine
Out and About With Kids
Holidays with Kids
To make a positive first impression on your potential customers your copy needs to be engaging and interesting.
It also needs to be correct.
Your customers will judge you on your level of professionalism and your competency, based on how you come across in writing.
Together we can create copy that is polished to professional standards.
Everything you publish, whether it’s a sales page, a website or an article, should be easy to read and accurate.
My background as a teacher of English and an extensively published feature writer has finely honed my editing and proofreading skills.
I love spotting (and fixing) spelling and grammar errors. I can also help you to restructure your ideas so that they make sense and work their magic to convince your customers to act.
Portfolio
Clients
Testimonials
What people say about me